Herbalist crafted, ILA bars pair whole foods and adaptogenic herbs, offering a clean taste missing from the current retail shelf

ATLANTA, Sept. 9, 2026 /PRNewswire/ — ILA, a clean energy bar brand built on six years of formulation work by two practicing herbalists, today announced its official launch with two flavors: ILA Chocolate and ILA Peanut. Each bar is built on Macro Meets Micro, whole-food ingredients paired with adaptogenic herbs, delivering 9 grams of plant-based protein and Adaptive Energy+™ without sacrificing taste.

Co-founders and herbalists Amy Saleh and Eileen Brantley set out to prove that clean, great-tasting, and herb-powered didn’t have to be a trade-off.

“We spent six years getting this right, testing formulations with real herbalist rigor before a single bar reached a shelf,” said Amy Saleh, co-founder of ILA. “Most energy bars ask you to choose between something that tastes good and something that’s actually good for you, and we didn’t want our customers to have to make that trade.”

Both flavors are built on a blend of Reishi and Ashwagandha, adaptogenic herbs traditionally used to support the body’s response to everyday stress. The Chocolate Bar pairs real cocoa and chocolate pieces for a grounded, not-too-sweet flavor, while the Peanut Bar brings real peanut butter and roasted peanuts for a rich, nutty profile with an earthy depth from the herbs underneath. Both deliver 9 grams of protein from pea and hemp, naturally sweetened with dates and coconut nectar, and nothing artificial, non-GMO, gluten-free, dairy free, and vegan.

ILA Chocolate and ILA Peanut are available in 5-pack and 12-pack formats, and by subscription. Wholesale is available via Faire. For more information, visit ILA-Life.com.

About ILA

ILA makes clean energy bars built on Macro Meets Micro, whole-food ingredients paired with adaptogenic herbs. Founded by herbalists Amy Saleh and Eileen Brantley, ILA is the first bar to bring together clean ingredients, real taste, and functional herbs in one bite, delivering Adaptive Energy+™ for stress management and balance. Learn more at ILA-Life.com.

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SOURCE ILA Nutrition